Why the middle is worth your attention

Results require work

Most outcomes are impossible to obtain if someone leaves before the program has had a chance to deliver what it was designed to do.

You've done the hard part

Recruiting, enrolling, and onboarding are the expensive steps. When people drift away, that spend goes with them. It's why returnability is so important.

Nobody says goodby

People rarely quit out loud. They drift and don't share that they want to leave. You (might) only find out months later from the exit survey.